Exhibit at the 2027 PGA of Alberta Golf, Pickleball & Lifestyle Show
March 20–21, 2027 | BMO Centre, Hall D | Calgary
Connect with 4,000+ engaged consumers
through products, activations, experiences, and in-person engagement.
Why Exhibit?
The SHOW gives exhibitors direct access to engaged consumers in an interactive environment built to drive awareness, connection, and business opportunities.
Products, services, memberships, lesson packages, and tee times
New products, interactive experiences, food and beverage activations, and brand demonstrations
Build awareness, generate leads, and increase visibility through in-person engagement and online exhibitor profiles
What Drives Attendance?
The SHOW gives attendees plenty of reasons to explore, participate, shop, and stay engaged.
- New equipment, apparel & accessories
- Driving Range with top club manufacturers
- Contest areas & competitions
- Hands-on demos & activations
- Lessons & clinics led by PGA of Canada professionals
- Pickleball activations & live play
- Ladies’ Lounge
- Juniors Area
- Travel, tourism & lifestyle exhibitors
- Family-friendly programming & activities
Exhibitor Experience
Registration includes booth essentials and PGA of Alberta support to help exhibitors prepare for a successful SHOW weekend.
- Booth carpet
- Black 8’ back drape and 3’ side drape
- One 6’ table and two folding chairs per 100 sq ft of booth space
- Ten complimentary SHOW tickets
- Online exhibitor profile
- Exhibitor communications
- Key deadlines
- Required forms
- Logistics guidance
- On-site support
Prize donation: All exhibitors are required to provide a $300 prize donation in support of on-site giveaways and attendee engagement.
What Exhibitors Are Saying
Hear from exhibitors who used the SHOW to build awareness,
connect with consumers, and grow their business.
Our experience at the 2026 PGA of Alberta Golf, Pickleball & Lifestyle Show was extremely positive and beneficial for Eagle Ranch Resort. The exposure to the Calgary market is incredibly important to our business, and the SHOW provided an excellent platform to connect directly with golfers and potential visitors.
The opportunity to sell directly from our booth was a significant bonus, and the event was very well organized.
Jimmy Kerby | Head Golf Professional | Eagle Ranch Resort
Apple Creek’s participation in the PGA of Alberta Golf, Pickleball & Lifestyle Show has become an important part of our marketing and customer engagement strategy.
The SHOW consistently delivers strong face-to-face engagement that translates into valuable customer connections, league registrations, memberships, direct sales, qualified leads, and increased momentum heading into the golf season.
Tyrel Babkirk | Director of Golf | Apple Creek GC
The PGA of Alberta Golf, Pickleball & Lifestyle Show has been an invaluable asset to our company. It has helped us connect with golf courses we may not have reached otherwise and has contributed to our annual business growth. We highly recommend it.
Jackie Strang | Co-Owner | JQ Golf Clothing Co.
2027 Exhibitor Booth Rates
Early bird pricing is available until December 2, 2026, giving exhibitors the strongest opportunity to secure their space and begin planning their SHOW presence.
Booth rates are subject to GST. Exhibitor registration closes March 4, 2027, based on availability.
| Booth Size | Early Bird Rate + GST June 2–December 2, 2026 |
Regular Rate + GST December 3, 2026–March 4, 2027 |
|---|---|---|
| 100 sq ft | $1,575 | $1,895 |
| 200 sq ft | $2,950 | $3,550 |
| 300 sq ft | $4,250 | $5,050 |
| 400 sq ft | $5,500 | $6,600 |
| 500 sq ft | $6,750 | $8,050 |
| 600 sq ft | $7,950 | $9,450 |
| 700 sq ft | $9,100 | $10,750 |
Key Dates
Keep these important exhibitor dates in mind as you plan your participation in the 2027 SHOW.
December 2, 2026
Early Bird Pricing Deadline
March 4, 2027
Registration Deadline
March 19, 2027
Exhibitor Setup Day
March 20–21, 2027
SHOW Weekend
BMO Centre, Hall D | Calgary
Why Commit Early?
Early exhibitors have more time to plan, promote, and maximize their presence at the SHOW.
Preferred Placement Opportunities
Early registration gives exhibitors the strongest opportunity to be considered for placement preferences as the floor plan is developed.
More Time to Plan Activations
A longer planning window allows exhibitors to build stronger booth experiences, demos, offers, and on-site engagement opportunities.
Early Promotional Visibility
Confirmed exhibitors can be included in SHOW promotion earlier, helping increase awareness before event weekend.
More Time to Promote Participation
Exhibitors have more time to share their involvement with customers, clients, members, and followers.
The earlier exhibitors commit, the more opportunities there are to build a stronger SHOW presence.
Ready to Exhibit?
Join us at the 2027 PGA of Alberta Golf, Pickleball & Lifestyle Show and connect with engaged consumers through products, activations, and in-person experiences.
For questions about exhibiting, sponsorship, or activation opportunities, please contact:
Michelle Moody
Event Lead, PGA of Alberta
[email protected]